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About Us
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In order to manage points of sale, it's essential to have innovative solutions and to work alongside the best partners. Kool is a collaborative ecosystem in which these connections are generated naturally. 
Kool was founded to create an innovative and collaborative ecosystem around the world of retail. 
Stores are being reinvented to offer more than just products: offer experiences.

We have perfected the concept of showrooms and coworking, that are utilized in order to be at the forefront of retail. 

We have fused exhibition, areas of work and training spaces into one unique place. 

We are co-creating shopping experiences that make our partner brands stand out. 

We are a collaborative hub for innovation. 
We want to facilitate the management of points of sale to help find innovative solutions and the best partners. 
Kool connects with the right companies, keep you update with the latest retail trends, become inspired, participate in customized training sessions, and test your products in our showroom.

All this while reducing your costs. 

We are reinventing the future of retail.
At Kool you will always have at your disposal a showroom, a network of partners, and a training space in the center of Madrid.
Kool is a diverse global community where you will have everything you need to give your products and services greater retail visibility. 
Be updated on the latest retail trends, connect with an innovative ecosystem and be exposed to leading innovative solutions. 
Display your retail products and solutions in a collaborative showroom while growing your contact network. 
Develop new lines of business and connect with the best experts in the retail industry. 
Kool Members
Our community is full of talented individuals. 

It is composed of big brands, businesses, startups, and professionals linked to the retail industry. 

Join a powerful network of partners to co-create the products and solutions of the future.

The retail revolution has already started. 
Retail Visual Solutions
Kool Team
Meet the team behind Kool, who are working hard each day to find the latest retail trends, facilitate connections and bring to life new ideas. The team is incharge of all the small details of our space to facilitate your day to day experience here.  
Joseba Egaña

Joseba Egaña is the founder of Kendu and Kool. In 2000, he created the communication agency Medio 10, dedicated to the retail sector. The company worked together with 0.99 Studio, a design studio also founded by him, specialized in the design of promotional elements and visual merchandising.

In view of the opportunity to create a more diverse and dynamic offer for the point of sale, Joseba founded Kendu in 2004. This new company was born to develop and produce a pioneering graphic support of the time, which allowed the easy exchange of visuals printed on textile support, a system that he registered as Smartframe. In 2012, Kendu absorbed Grupo M10 within its commercial activity, and began its most multidisciplinary and international journey. Currently Kendu company employs more than 180 people in its offices around the world.

In 2019, in view of the new retail scenario and the importance of partnerships between brands, professionals and companies, Joseba founded Kool; the first hub specialized in retail. Thus, in 2020, it opened the doors of its first headquarters in Madrid, and has an ambitious international expansion plan to create a network of hubs interconnected by the main cities of the world
Andrea García

Our Director. She leads the opening of Kool, and is incharge of Kool’s growth strategy and Kool’s management of partners. 

She has led many openings of large scale collaborative spaces and hubs, where she worked to launch the brand and develop the business. She also participated in the creation of innovative programs for large businesses. 

She is very passionate about innovation and collaborative ecosystems. Her background in Architecture and Marketing and Communication, combined with her experience in tech startups allows her to have a well-rounded vision of innovation and the development of a business. 

She is the mother of Laika, likes brunches and is learning how to play the ukulele. 
Alberto Campanón

Our Space Manager. He is incharge of the operative management of the hub and to make sure everything functions smoothly at the site. 

An eco entrepreneur with Sacola, a startup that offers designed reusable bags as an ethical and sustainable alternative. He comes to us from Valencia, where he had been a Space Manger en Wayco until 2019, a prominent coworking space in Valencia. 

As an MBA graduate and with a diploma of Art Restoration from Patrimonio Artistico, he finds collaborative hubs like Kool a place with constant activity, where one can participate in creating innovative projects and be surrounded by entrepreneurs and professionals to learn from each day.  

He enjoys his free time by taking advantage of the endless leisure activities Madrid has to offer or by going on hikes in the surrounding mountains. 

She is our Chief Happiness Officer. She’s in charge of keeping up the good vibes and happiness around the space.She has more than 13 years of experience spreading love and she’s capable of making smile our members even in the most difficult days.

Laika loves doggy treats, playing catch and run, and going to the beach.
Do you want to be part of Kool?